Vietnam is up with its annual travel mart for the 10th time, which will be held in Hanoi this year. Known as Vietnam International Travel Mart (VITM), this is an eminent trade fair of the country and listed among the region’s major travel shows. In 2023, the travel expo will be held at the Cultural Friendship Palace in Hanoi from 13th April to 16th April. Let’s see what the event has in store this year for travel businesses. And how important it will be for travel and tourism.

What is The Theme of Vietnam International Travel Mart 2023?

The theme of the event will be Cultural Tourism. Thereby, the travel fair will be investing efforts to build and establish Vietnam's tourism brand in the tourism market worldwide. Moreover, it will present a tourism and culture confluence and cater to tourists looking forward to enriching cultural experiences. With the growth of cultural tourism, Vietnam will proceed a step ahead towards gaining economic efficiency. Moreover, it will be instrumental in promoting cultural values of Vietnam, preserving the same, and setting up the country’s cultural industry.

What is the Importance of Vietnam Travel Mart?

VITM was established in 2013 and has developed over the years. So, Vietnam international travel mart 2023 marks its 10th milestone. Through this journey of a decade, VITM has joined hands with 12 organizations and has made a powerful growth. No wonder, VITM Hanoi is organized as a prominent international tourism event in Vietnam. Moreover, it is gaining prominence throughout the region. The VITM 2023 provides a holistic platform to national tourism organizations and tourism related businesses. Thereby, it helps them to -

  • Build network
  • Promote their brand name
  • Increase awareness of their destinations

VITM 2023 has so far registered approx. 15 countries and territories as participants. More than 50 localities of Vietnam will feature nearly 450 pavilions at the event. What will be Exhibited in Vietnam International Travel Mart? And here comes the most awaited part of the expo - the attractions that will keep you on your toes during this 4-day event. Let’s take a sneak-peek into the Vietnam International Travel Mart highlights -

  • The travel mart is expected to be flooded with -
    • 60,000+ visitors
    • 2,500 businesses representatives
  • Travel firms that are partaking in the event are anticipated to offer over 10,000 tours and promotional tourism products.
  • Malaysian and Indonesian art troupes will perform their special art forms.
  • Tourism promotion programmes will also take place, such as those from -
    • Taiwan (China)
    • Nepal
    • Indonesia

Tourism Promotion Activities

Here is a quick look at the activities focused on promotion of tourism that will take place at the event -

13th April - Plastic Waste Reduction in Tourism

A seminar on reducing plastic waste in tourism will focus on promoting sustainable tourism. The Vietnam Tourism Association with its partners will introduce a project plan and the United Nations Development Programme and the GEF Foundation will fund it.

14th April - The forum Development of Vietnam’s Cultural Tourism

The forum will attract several representatives from -

  • Domestic and international businesses
  • State management agencies
  • Students from tourism schools
  • Destination management agencies

The Vietnam International Travel Mart 2023 will also host meetings for Business to Business (B2B) and Business to Consumer (B2C). The much-awaited event was announced with Vu The Binh, the Chairman of the Vietnam Tourism Association saying that this year’s event aims to encourage travel firms to invest in developing new tourism products through making the most of unique traditional culture and culture heritage values of Vietnam. He further emphasized that the difference in culture, customs, production activities, and daily life of 54 ethnic groups in Vietnam is always attractive to domestic and international tourists. With this, he expressed his hope that VITM 2023 will help bring tourism into an important part of the cultural industry, thus contributing to preserving the value of Vietnamese cultural heritage. The Chairman opines that the travel expo encourages businesses to come up with new tourism products. And that too in accordance with the unique Vietnamese values of the modern and traditional culture. The nation’s cultural heritage is at its core.

Which International Airlines Fly to Vietnam?

Are you looking forward to being a part of this eminent event from your country? For your convenience, here are the international airlines that will take you to the Vietnam Travel Mart comfortably. Take a look -

Airlines from the U.S

  • Sichuan Airlines
  • Air France
  • EVA Air
  • Air China
  • China Airlines
  • Cathay Pacific
  • China Southern Airlines
  • Emirates
  • Japan Airlines
  • Korean Air
  • Airlines China Eastern Airlines
  • All Nippon Airways
  • Asiana Airlines
  • Philippine Airlines
  • Qatar Airways

Airlines from Other Countries

  • Turkish Airlines
  • IndiGo
  • S7 Airlines
  • Xiamen Airlines
  • Malaysia Airlines
  • Thai Airways
  • Shenzhen Airlines
  • Vietnam Airlines
  • Cebu Pacific

In a nutshell, Vietnam International Travel Mart is all set to give its fair share to increase the place of Vietnam tourism in the tourism industry. Hurry! Book your tickets to visit the expo today!

VITM info


Vietnam International Travel Mart – VITM Hanoi 2023


13 April – 16 April 2023


Cultural Tourism


Cultural Friendship Palace

91 Trần Hưng Đạo, Hoàn Kiếm, Hà Nội, Vietnam


13th April 2023

For trade:  08.00 A.M to 12.00 noon

For public: 12.00 noon to 6.00 P.M

14th to 16th April 2023

For public: 08.30 A.M to 6.00 PM


Vietnam Society of Travel Agents


  • Ministry of Culture, Sport and Tourism
  • Vietnam Tourism Association


  • Travel agents
  • Tourism promotion agencies
  • Hotel/resort/ tourist accommodation
  • Cruise/transport/airline companies
  • Tourism products and related services
  • Tourism training facilities / Event organizers
  • Tourist attractions/museums/destinations
  • Traditional craft villages